Curls Are Fun | Branding & Identity

Curls Are Fun is a full brand identity reimagining for a playful, texture-focused hair salon. The goal of the rebrand was to modernize the visual language while preserving the salon’s upbeat, inclusive, and curl-positive personality. This project includes a refreshed logo system, color palette, typography, and tone of voice designed to celebrate individuality and embrace the beauty of natural curls. The creative direction focuses on movement, confidence, and fun—mirroring the bold and expressive nature of textured hair. The result is a vibrant identity that feels fresh, approachable, and memorable—positioning Curls Are Fun as a salon that empowers clients to love their curls and express themselves with confidence.