Redefining a Classic in Skin Care

Aquaphor has long been a trusted name in skin protection, seamlessly woven into the daily routines of countless users. This rebrand repositions the product as both a skincare essential and a lifestyle object. By introducing sleek, modern packaging, Aquaphor steps beyond utility—becoming a design-forward item meant to be seen, carried, and shared. The new identity is built to attract a broader audience, blending function, comfort, and aesthetic appeal in every tube.